Client For:

Regal Studio Jewelry

Services:

SEO, GMB, SMM, GEO, PPC

Overview

Regal Studio is a high-end jewelry brand specializing in handcrafted, luxury pieces. Based in the U.S., they combine timeless design with modern elegance, attracting both local clients and online shoppers. While the quality of their jewelry was exceptional, their online visibility wasn’t reflecting their true potential — especially in competitive search results for premium jewelry.

Challenges

 

Before working together, Regal Studio was facing:

Low visibility on Google search for high-value keywords like luxury jewelry, handcrafted engagement rings, and fine jewelry studio.

An under-optimized Google Business Profile (GMB) with incomplete information and minimal updates.

Inconsistent social media presence, which meant fewer opportunities to connect with potential buyers.

Strong local competition dominating both organic search and Google Maps rankings.

The Strategy

 

I developed a 90-Day Online Visibility Plan that combined local SEO, content marketing, and visual branding:

  1. Google Business Profile Optimization

    • Updated all categories, descriptions, and services with keyword-rich content.

    • Added high-quality images of the jewelry pieces and studio interior.

    • Posted weekly updates and promotional offers to keep the profile active.

  2. Keyword-Rich Website Content

    • Researched high-intent keywords like custom engagement rings near me, fine jewelry gifts, and bespoke diamond jewelry.

    • Created optimized service pages and blog posts that answered customer questions and highlighted craftsmanship.

  3. Social Media Consistency

    • Designed a monthly content calendar with branded post templates.

    • Shared behind-the-scenes jewelry-making videos and customer testimonials.

    • Linked every post back to either the website or Google Business Profile.

  4. Local SEO & Backlink Outreach

    • Built high-quality backlinks from local wedding blogs and fashion publications.

    • Submitted the business to curated luxury and wedding directories.

 

The Results (After 90 Days)

 

  • +58% increase in organic website traffic.

  • Top 5 ranking on Google Maps for “luxury jewelry [city]” and “custom engagement rings [city]”.

  • 40% increase in Google Business Profile calls and direction requests.

  • 25% more inquiries through the website’s contact form.

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