Challenges
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Before working together, Regal Studio was facing:
Low visibility on Google search for high-value keywords like luxury jewelry, handcrafted engagement rings, and fine jewelry studio.
An under-optimized Google Business Profile (GMB) with incomplete information and minimal updates.
Inconsistent social media presence, which meant fewer opportunities to connect with potential buyers.
Strong local competition dominating both organic search and Google Maps rankings.
The Strategy
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I developed a 90-Day Online Visibility Plan that combined local SEO, content marketing, and visual branding:
Google Business Profile Optimization
Updated all categories, descriptions, and services with keyword-rich content.
Added high-quality images of the jewelry pieces and studio interior.
Posted weekly updates and promotional offers to keep the profile active.
Keyword-Rich Website Content
Researched high-intent keywords like custom engagement rings near me, fine jewelry gifts, and bespoke diamond jewelry.
Created optimized service pages and blog posts that answered customer questions and highlighted craftsmanship.
Social Media Consistency
Designed a monthly content calendar with branded post templates.
Shared behind-the-scenes jewelry-making videos and customer testimonials.
Linked every post back to either the website or Google Business Profile.
Local SEO & Backlink Outreach