Iman Baktash 👋
I collaborate with local businesses who believe in quality and community. If your business delivers excellent service and values transparency, let’s connect.
Overview
Regal Capital Lenders is a luxury pawn shop and asset-based lender specializing in high-value collateral such as fine jewelry, diamonds, precious metals, luxury watches, and designer goods. Since 2011, they have offered discreet, secure, and fast financing solutions with competitive rates. In this project, I executed a full-scale digital marketing strategy including SEO, Google My Business optimization, PPC advertising, and social media marketing to boost online visibility, attract qualified leads, and strengthen the brand’s authority in the luxury lending and pawn industry.
Strategy
SEO: Researched and targeted high-intent keywords related to luxury pawn, watch financing, and jewelry buying. Implemented on-page optimization, technical SEO fixes, and authoritative backlink building.
GMB Optimization: Revamped profile with keyword-rich descriptions, service listings, high-quality images, and weekly posts to boost local rankings.
PPC Campaigns: Created targeted Google Ads for high-converting terms to capture immediate leads while SEO was building.
SMM: Developed an engaging social media content calendar, ran promotional campaigns, and leveraged direct messaging for lead capture.
Challenges
Regal Capital Lenders was struggling to compete in a saturated luxury pawn market. Their website ranked on page 7 of Google for high-value keywords, GMB visibility was low, and social media generated minimal engagement. The business needed a comprehensive marketing strategy to dominate local search results, attract high-quality leads, and position themselves as a trusted authority in the luxury lending industry.
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Metric  | Before | After |
|---|---|---|
| Google Ranking | Page 7 | Page 1 |
 GMB Ranking |  Outside Top 20       | Position 1–5 |
| Social Media Text     |  Few per month |  Dozens per week |
| Overall Growth | — |  100%–1000% improvement in online visibility and lead generation |
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Impact
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Regal Capital Lenders is now a top-ranking luxury pawn shop in Atlanta, receiving a consistent flow of inquiries from both Google Search and social media. The brand’s online authority and visibility have transformed, directly driving measurable revenue growth.
