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I collaborate with local businesses who believe in quality and community. If your business delivers excellent service and values transparency, let’s connect.
Overview
Pineville Rug Gallery is a luxury rug retailer in Pineville, NC, specializing in handmade oriental rugs, Persian rugs, and custom area rugs. They have a rich collection of high-quality rugs sourced from around the world —but needed a stronger online presence to match the beauty and craftsmanship of their products.
Challenges
- Low visibility in local Google searches for key buying terms like Persian rugs near me, luxury rugs Pineville, and handmade area rugs.
- Limited presence on Google compared to other rug retailers in the region.
- No structured review strategy to build trust and attract high-intent buyers.
- Website not fully optimized for Google Ads conversions.
The Strategy
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Google Business Profile Optimization
Updated categories, business description, and services with targeted keywords (handmade Persian rugs, area rugs Pineville, custom oriental rugs).
Uploaded professional showroom and product images to enhance visual appeal.
Added weekly posts highlighting new arrivals, promotions, and rug care tips.
SEO Enhancements
Optimized on-page content for local keywords.
Created blog content around how to choose the right rug, rug cleaning tips, and top rug styles in 2025.
Built backlinks from local interior design blogs and home décor websites.
Google Ads Campaign Setup
Created targeted ad groups for Persian rugs, Oriental rugs, and custom area rugs.
Geo-targeted ads to Pineville, Charlotte, and surrounding high-income neighborhoods.
Used call extensions, location targeting, and showroom visit ads.
Review Strategy
Encouraged customers to leave detailed Google reviews with photos, mentioning the specific rug style they purchased.
Responded to all reviews promptly to boost engagement.
The Results (3 Months)
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+65% increase in Google Maps impressions.
Top 3 ranking for “Persian rugs Pineville” and “Oriental rugs near me.”
32% increase in showroom visits from Google Ads campaigns.
15 new 5-star reviews mentioning product quality, showroom experience, and staff expertise.
